{
  "campaigns": [
    "DEMO-ONLY"
  ],
  "currency": "USD",
  "demonstration": "Synthetic demonstration using invented formats and data",
  "formulas": {
    "clicks": "sum(clicks)",
    "cost_per_reported_lead": "spend / reported leads",
    "ctr_percent": "clicks / impressions * 100",
    "impressions": "sum(impressions)",
    "reported_leads": "sum(source-reported leads)",
    "spend": "sum(spend)"
  },
  "percent_changes": {
    "clicks": "50.00",
    "cost_per_reported_lead": "-25.00",
    "ctr_percent": "25.00",
    "impressions": "20.00",
    "reported_leads": "50.00",
    "spend": "12.50"
  },
  "periods": {
    "current": {
      "end": "2026-10-18",
      "metrics": {
        "clicks": 210,
        "cost_per_reported_lead": "15.00",
        "ctr_percent": "5.00",
        "impressions": 4200,
        "reported_leads": 21,
        "spend": "315.00"
      },
      "rows": 7,
      "start": "2026-10-12"
    },
    "previous": {
      "end": "2026-10-11",
      "metrics": {
        "clicks": 140,
        "cost_per_reported_lead": "20.00",
        "ctr_percent": "4.00",
        "impressions": 3500,
        "reported_leads": 14,
        "spend": "280.00"
      },
      "rows": 7,
      "start": "2026-10-05"
    }
  },
  "sources": {
    "leads": {
      "filename": "leads.csv",
      "rows": 14,
      "sha256": "7db741f9e902411fefe2ec6d15fbcf0c90ab408344fa5ef30b01216c2ac477d4"
    },
    "performance": {
      "filename": "performance.csv",
      "rows": 14,
      "sha256": "6a9c76b5738b0d8c7ede67c7e1112f058418b821f4591942fa42df9919f82f25"
    }
  },
  "validation": {
    "complete_dates": true,
    "max_data_rows": 10000,
    "max_file_bytes": 2097152,
    "status": "passed",
    "unique_matching_keys": true
  }
}